A national poster campaign
Solution: We were asked to conceptualise a series of branding posters for the Corporate Bank to appear on tube stations and strategic sites across the UK. To convey the Royal Bank's strength in Foreign Exchange, their very healthy balance sheet and their innovation in 'hedging' we came up with three 48 and 96 sheet posters - 'Special FX people', 'Corporate liquidity un-loched' and (shown here) 'Cutting hedge solutions'. Client: The Royal Bank of Scotland - Financial Markets Date: June 2001
