Product identity, launch and marketing campaign
Solution: CACI's People*UK product classifies the whole of the UK in terms of a wide range of lifestlye characteristics on an individual basis. Rather than images of people, we decided we could tell a more engaging and vivid picture of peoples lifestyles using everyday objects. Thus a huge pair of bloomers for Type 17 and a shopping trip to Ann Summers for Type 23. Client: CACI Information Solutions Date: January 2000
