A mailer that top financiers could'nt ignore or throw away.
Solution: We bought 200 £5.00 coins from the Royal Mint to achieve this project! Royal Bank wished to remind select financiers that they pay good rates of commission for introductions that lead them to more business opportunities. We came up with the idea of presenting a £5 coin with the line "...more than just a penny for your thoughts..." Client: Royal Bank Private Equity Date: October 2001
