New product identity
Solution: 'eTypes' is a classification system for marketing people to identify consumer purchasing habits on the net. We produced identity and promotional material including a cast aluminium and perspex figurine. Along with brochures, mailers and trade advertising 7 eType characters we named and animated, our favourite - 'Virtual Virgins' along with the memorable advertising line we used - "Virtual Virgins come on-line" Client: CACI Information Solutions Date: April 2000
